Building a Better #linkinbio
hoo.be is an invite-only platform for today's leading creators. The web app allows influencers across all platforms to have one easy-to-manage page that showcases the content that matters the most to their fans. hoo.be creators consist of the top influencers in all major categories, ranging from Tom Brady, Jeff Bezos to Steve Aoki.
Problem
With a need for on-going product design, front end development and strategy for their web application, we helped hoo.be innovate on both the creator-side (who edits and manages their pages) as well as their fan's experience. We helped hoo.be gain traction and have enjoyed growing together.
Our Approach
Creators use a wide variety of platforms and hoo.be needed the ability to allow users to include links and in some cases embed media directly on their pages. One of our main challenges we faced was focus on keeping the interface clean and simple to the user while providing significant ways to customize pages.
About the Project
UX Research & Design System
We defined user needs and created a comprehensive design system in Figma along with a custom React component library using Storybook to ensure consistency across the platform.
UX Testing & Development
We conducted extensive user testing and developed interactive features with careful attention to detail, ensuring the best possible user experience for both creators and fans.
What Our Partner Says
“I have worked with the VisualBoston team for several years and they are the perfect extension to a scaling company in need of product expertise. As a non technical founder, scaling your product team can always be a little unsettling but with VisualBoston there is always full transparency and a clear understanding of the immense value they bring to the table.”
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